Thanks for stopping by.

If you're short on time here are the cliff notes:

  • Multi-passionate serial entrepreneur in organic & regenerative sectors
  • 20+ years spanning social impact start-ups, community, fundraising and international development
  • Intentional Creativity Coach and APM qualified

But otherwise ....


LET'S START IN THE MIDDLE

It's the height of summer in London, 2015. I'm cycling along Bermondsey High Street without a care. Excited about the new start-up I was planning with my now ex-husband. Without looking, a man swings his car door open.

I swerve. He apologises. I swear at him in my head and pull in to the curb. And there, flashing at me in the window in front of me, was a bright neon sign.

THE MESSAGE

"You'll get it eventually." said the sign.

On the long cycle home I wondered to myself,

"What's the IT? What will I get - EVENTUALLY?"

It's taken 20+ years to truly embrace the diamond I've always had in my possession.

START-UPS

Three 6-figure businesses in artisan, organic and regenerative food spaces;


COMMUNITY

Transforming a community anchor organisation to a financially sustainable future;

FUNDRAISING

Navigating social investment, angel investment, public funding and grant landscapes as an independent entrepreneur and community leader.


SO WHAT WAS THE "IT"?

All a rich tapestry of change-making, sustainable development, and embracing digital frontiers. All a rich tapestry of STORY.


& HERE WE ARE AGAIN

They say create for the person you used to be.

And so I have.


A new start-up. For startups. A new story.


THE NEW THING

Now the Founder of Storybord AI - AI-assisted tools for brilliant start-ups to craft and tell high-converting stories about their why; leaving them more time to serve their who with more energy, greater productivity, and - the best bit - lasting positive change.


Here for consulting & collaboration.

"When there is no story

that will be our story.

When there is no forest

that will be our forest."

~ WS Merwin

Storybord your Business. Storybord your Brand.